Why
should you buy bags designed and converted by JPS?
We reproduce some excerpts from a prominent US based research organization
which states:
Shopping can be a remarkable intense experience. Even if you merely stop by
the market to pick up a quart of milk
or laundry detergent, you pass aisles and aisles of brightly colored boxes,
jars, cans, tubes, and carton. In these brief five seconds of your shopping
experience, the packaging become the ultimate selling vehicle. The package
is the message. The package is the product you will ultimately or perhaps
ignore and pass by. When shoppers think about products, they don't think of
the color of the Colgate pack, they don't think of the applesauce inside the
baby food jar, they don't think of the power in a Nestle Dairy Whitener. Close
your eyes and visualize Coca-Cola, Pepsi, BPL. The first thing that come to
mind are colors and the symbols on the packaging. The package is what grabs
the shopper's attention, and within those precious five seconds the package
has to communicate a wealth of information. In reality, most shoppers do not
decide exactly what to buy until they reach the shelves in their local supermarket.
That means, a great deal of advertising is going on in the last five seconds
before the sale. It's no wonder then that manufacturers devote so much attention
on the design of packages.
Tags / Labels Evolution of our CompanyThe challenge
is to design a package that :-
* Instantly grabs the shopper's eye, even when it is shelved alongside hundreds
of competing brands.
* Identifies the product.
* Reflects the quality of the product as mentioned, from the shopper's point
of view, the package is the product. For
this reason, even when the redesign is intended to give the brand's package
a "new" more contemporary look, the
intrinsic brand identifying elements must be retained. It's generally acknowledged
that in-store impulse purchases account for 65% of the shopper decisions and
that the average supermarket now contain more 20,000 Stock Keeping Units (SKU's).WHY
JPS Given this massive clutter, plus the reality that the average shopper
is spending only 22 minutes in the supermarket, we come to the realization
that 1320 second is a brief time period to examine more than 20,000 items.
In actuality, approximately one-third of all these items are being totally
ignored by the hopper. In the final five seconds, as the shopper moves through
the store, the packaging must "pop" off the shelf, Convey valuable
information, and entice the shopper to pick up and purchase the product. Deficient
packaging can result in another product failure. JPS Impex Private Ltd. was
set up in the year 1984 and since then has been successful in creating a special
place in the minds of successful companies world wide.
